In this example, we have highlighted the meta-description in yellow. Meta descriptions appear beneath a websites URL in search engine results pages. Meta descriptions are intended to provide users with a snippet of what they can expect to find by clicking on your website. In fact, research shows that achieving above-expected CTRs can result in better organic rankings, so by making meta descriptions more relevant to related search queries, webmasters stand to gain an indirect boost in organic search rankings. Meta descriptions, though not directly related to search engine rankings, play an extremely important role in improving click-through rates from search engine results pages. In fact, research shows that achieving above-expected CTRs can result in better organic rankings, so by making meta descriptions more relevant to related search queries, webmasters stand to gain an indirect boost in organic search rankings. Meta descriptions, though not directly related to search engine rankings, play an extremely important role in improving click-through rates from search engine results pages.
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